Creating a Successful Online Presence for Your Franchise | VetFran

The internet has forever changed the ways that businesses operate, and franchises are no exception to this rule. To find the best franchisees to help you grow your business, having an online presence is crucial.

More than half of the top franchise brands have an online presence for franchisees, and it is becoming more and more necessary to be competitive in the space and attract top talent to grow your brand.

While creating an online presence for your franchise may seem like a daunting task, it is something that will be quite rewarding as you find new franchisees interested in investing in your business. Here are some of our top tips for getting started.

Attracting Franchisees With a Strong Online Presence

Make sure your website has plenty of information. Investing in a franchise is a big undertaking, and for most potential franchisees, it is their first time ever pursuing business ownership. Reaching out to gain more information about a brand may feel too committing for people who are just beginning to do their research, so adding plenty of details to your website can help hold their interest until they are ready to take the next step. Simple things like ballpark investment figures, franchisee testimonials and available territories can give potential franchisees the information they need and ensure that those who do reach out to you are more qualified leads.

Use multiple web pages. Having a single landing page for your franchisees to check out might feel more efficient, but when it comes to distributing information and improving your search engine rankings, having multiple pages is better. Dedicate a page to general information, set one up to tell the history of your brand and have another with investment information to keep people on your site longer and to improve your chances of coming up in search results.

Don’t forget the social networks. Having a social presence for your franchise is a great way to connect with existing franchisees and stay on the radar for potential franchisees who may be considering investing. Post industry news, leadership content and publicity pieces about your brand to keep in touch and stay top of mind.

Are you ready to find the right franchisees to grow your brand? We can help! Get in touch today to get matched with veterans ready to take the next step in their career.