Getting Your Franchise Opportunities in Front of Potential Franchisees | VetFran

If you are a franchisor, you understand the importance of finding the right people to bring on as franchisees. You may have received referrals and word-of-mouth recommendations in the past, and while these are great, it is also important to spread the word on a wider scale in order to get more potential franchisees’ eyes on your investment opportunity.

Thankfully, through some creative marketing strategies, these tips will help you do just that.

Tips for Marketing Your Franchise to Potential Franchisees

Have a strategy based on location. If you are currently franchising in a certain area or have a target region in mind you would like to expand to, targeting potential franchisees in these places will give you a leg up and help you find qualified leads. Through a combination of online and offline localized marketing, you can find franchisees in your target area who are looking for a career change, instead of finding a franchisee elsewhere who would have to change careers and move. Local SEO practices, location-based content marketing, billboards and social media marketing are all great strategies to implement to increase your local feel.

Focus on quality over quantity. From a lead generation standpoint, having higher numbers might seem like the main focus—but if none of these leads end up actually investing in the franchise, you have wasted a lot of time and effort on obtaining them. Make sure you are clear about your expectation for franchise owners and have an ideal candidate in mind—and be transparent about what that looks like. You can work this into marketing materials to give potential leads an idea of what type of person and what type of investment is required for the role.

Invest in a dedicated franchise development website. If it is hard to find information about your franchise, it will be much harder to get people interested in investing in it. A dedicated landing page for potential franchisees will provide a place for you to provide details on the opportunity and prompt people to get in touch with you to discuss it further.

Are you ready to start increasing your exposure to potential franchisees? Consider joining VetFran today! We have an extensive network of veterans looking for a new career opportunity that might be perfect for your organization.