How Can You Make Your Franchise's Online Presence Pop? | VetFran

Having an online presence for your franchise has been an important part of marketing for years now. But it’s more important than ever now.

That’s because 2020 and the ongoing COVID-19 pandemic led to a steep rise in the amount of time people are spending online—and to the amount of shopping they’re doing there. If your website isn’t up to the test, your customers may turn elsewhere.

According to an Intelligence Node report, approximately 50% of shoppers go through a Google search before making a purchase. Therefore, you want your online presence to grab your audience’s attention, especially when it comes to your products and services.

Our team at VetFran wants to share some ways you can step up your game when it comes to your online presence in 2021.

Step 1: Build a Credible Website

Anyone can have a website. But when it comes to your franchise, you want to have a website that is user-friendly and easy to navigate.

Customers should be able to quickly find the information they need to either purchase your product/service or use it. That means having a clean design with copy that’s easily comprehendible.

Step 2: Provide Content Worth Reading

When a person comes to your franchise’s website, you do not want to throw a bunch of lingo at him or her. You want to be clear in the words you use and share information that’s useful and relevant.

That means providing tips and advice on how to use your product or service and other guidance that’s helpful. You ultimately want customers to view you as a go-to expert in your field.

Step 3: Get Your SEO in Gear

SEO, or search engine optimization, can seem overwhelming if you aren’t familiar with it. But it doesn’t have to be!

Put simply, you want the content on your website to be infused with keywords that your customers and potential customers might search for. Don’t shove those keywords in, though—work them in naturally in content that is easy to read.

You need the keywords to be included strategically, including in the page’s meta title, meta description, image file names and headline.

It’s also important that you ensure your website is mobile-optimized, since its performance on a mobile device can impact your SEO.

Have you always dreamed of going into business for yourself? Find out how owning a franchise can give you the best of both worlds! Contact us today to learn more about how we can be there by your side as you navigate the world of franchising.