How to Have a Successful (Virtual) Discovery Day | VetFran

Discovery Day is one of the pinnacle events on your journey to purchasing a franchise. It (traditionally) provides an opportunity for franchisees to meet franchisors face-to-face and ask any questions they have, as well as tour the headquarters and meet relevant parties and support staff.

Due to recent travel restrictions and changes, many franchises have decided to take their discovery days virtual instead of halting them altogether. While this is an approach that is certainly different from the traditional norms, it is still a great opportunity to get face time with franchisors and better understand the brand, so don’t be discouraged!

Tips to Make Your Virtual Discovery Day Experience a Good One

As with any virtual meeting, a virtual Discovery Day is going to have some special considerations. Here is how you can set yourself up for success:

Block out plenty of time. Discovery Days are typically an all-day affair, and each franchise will vary on how they are handling their virtual iterations of the event. Regardless, make sure you block out ample time to avoid having any interference with other things on your schedule just in case things go over or take longer than expected.

Be prepared to talk to higher-ups. While this is always a possibility with any version of a Discovery Day, many people have more open schedules than usual right now, which means you might have some significant franchise higher-ups join in on your video call. Make sure you have prepared thoroughly for the meeting and have a list of questions to ask, so you are not caught off guard by anything in the process.

Remember that it is a two-way interview. While Discovery Days primarily serve the purpose of helping the franchisee learn more about the franchisor, it also serves to do the reverse. Franchisors will be looking to this experience with you to determine if you will be a good fit for the brand and understand what your goals are with franchise ownership. Come interview-ready and prepared to impress!

If you are looking for a new franchise opportunity, look no further! We are here to help you choose the perfect franchise for you.