Using Social Media to Spread the Word About Your Franchise | VetFran

The power of social media for marketing purposes cannot be ignored, especially in the franchise system. In fact, nearly 80% of people who use social media to sell outperform businesses who do not—so if your franchise has not explored social media for development purposes, now is the time.

Social media provides a prime way for franchise systems to share their voice, amplify their values and get in front of qualified leads that could potentially be future franchisees. As with anything else, it is important to carefully consider your social strategy and make sure you are making the right statement every time you post.

A Guide to Social Media Etiquette for Franchise Development

Always provide value. Having a strong social media presence is important for franchisors, but if that social media presence is overtly salesy or otherwise off-putting, it can hurt more than it can help. Think about ways that your social media posts can provide value to your target audience and build a strategy around that. Building a blog with helpful tips, sharing industry news and insights, and providing leadership tips to help franchisees proceed are always you can draw attention to your brand in a subtle way, instead of inundating newsfeed with call to action posts.

Do not be afraid to try new things. As with any other marketing vessel, social media requires trial and error—the difference is that the errors are generally much less expensive than with other marketing methods. Because social media is such a low-cost platform to try new things on, do not be afraid to! Spend some time experimenting and learning about what your target audience interacts the most with, and let that guide your decision making for your content strategy moving forward.

Showcase what makes your franchise special. In your franchise system, you probably care tremendously about your brand’s values, your community involvement and your business’ goalposts, and these are often exactly the things that franchisees want to see. Remember that franchisees evaluate brands as much as brands evaluate them, so be sure to showcase all the standouts that make your franchise truly special.

Getting in front of qualified leads is the best way to grow your franchise, and we can help. Contact us about a VetFran partnership today to learn more about how we can help put you in front of qualified veterans.