What Does a Franchisee Do Exactly? | VetFran

Any time you are transitioning from one career to another, it can be both exciting and scary. What is your next move going to be? What will the next adventure hold?

If you’re searching for your next move after leaving the military, franchising might be just the ticket. Our VetFran team wants to arm you with some basic knowledge about what a franchisee does and what the role entails.

What Is a Franchisee?

In the franchise industry, there are two main pieces of the puzzle—the franchise owner and a team of individual franchisees.

The franchise owner is the person who establishes the business, including the trademark, business model, marketing and other standards. The franchisee, then, is a person who invests in the business set up by the franchise owner.

There are three main responsibilities for any franchisee:

Responsibility 1: Maintaining Franchise Standards

It is a must that the franchisee protects the franchise owner’s brand and follows the rules and regulations set forth by the franchise owner. One of the great things about investing in a franchise is that you are investing in a business model that is already proven effective.

Therefore, your main responsibility as a franchisee is to positively maintain the name and reputation of the business, while also keeping on track with the operating standards of the business.

Responsibility 2: Ensuring Customer Satisfaction

You must pay attention to the customer. No matter what type of franchise you’re operating, customer service and the customer experience have to be a priority.

When you have a franchise, the franchise owner has already set the bar in customer service and it is up to you as a franchisee to not just meet that expectation—but exceed it!

Responsibility 3: Hiring & Retaining Exceptional Employees

Your franchise location is only as strong as your weakest link. Because of this, hiring and retention are vitally important.

Just like you are an extension of the franchise owner, your team of employees is an extension of you. Choose wisely and invest in ample training and education to keep your franchise running smoothly.

Ready to jump into the world of franchising? Our team at VetFran is here to help you find the perfect fit! Give us a call today to get started.